Automation for wedding photographers that runs on your schedule, not a tech team's.
FrameFlow's automation engine is rule-based event automation — not AI magic, just reliable logic. Set a trigger ("7 days before event date → send questionnaire reminder"), attach a template, and it fires on every job that matches. No Zapier, no API keys, no per-workflow charge. Included on both the free and Studio plans.
Part of our guide to wedding CRM software.
Automation engine in detail.
- Event-relative triggers
- Triggers run relative to a job's key dates: event date, contract signed, gallery delivered, invoice due. "14 days before the wedding → send the timeline questionnaire" runs automatically across every active job. No cron jobs to configure.
- Works on any job status
- Trigger on lead created, quote accepted, contract signed, invoice overdue, or gallery delivered. The full set of job lifecycle events is available without any plan upgrade.
- Included on every plan
- HoneyBook and Dubsado reserve automation for paid tiers. FrameFlow includes it on the free plan — because automations are most useful when you're small and your time is most constrained.
- Email templates with merge tags
- Attach any email template to an automation. Merge tags pull in the couple's names, event date, venue, studio name. The couple receives a personalised email; you wrote it once.
- Honest about what it is
- There is no AI involved. FrameFlow's automations are deterministic rule-based triggers. They fire when a condition is met, attach a template, and send it. Predictable, auditable, no hallucinations.
How it fits with the rest of FrameFlow.
The automation engine connects every stage of the FrameFlow workflow — from speed-to-lead auto-reply on inquiry through to gallery-delivered follow-up. Each trigger is visible in the job's activity log so you always know what fired and when.
Common questions.
- Is this actually AI, or just scheduled emails?
- Scheduled emails with event-relative logic. The trigger fires when a condition is met (date, status change), picks up your template, and sends it. That's not AI — it's reliable automation. We'd rather be honest about that than oversell it.
- Can I turn off an automation for a specific job?
- Yes. Pause or skip any automation on a per-job basis. If a couple is going through something difficult and you don't want the "timeline questionnaire" email firing, you disable it for that job without touching the template.
- How does this compare to Dubsado or HoneyBook automations?
- Functionally similar for the core triggers. The main differences: FrameFlow's automations are included on the free plan, they're scoped to wedding-photographer workflows (event date is a first-class trigger), and there's no per-workflow charge or workflow-count limit.
More features
Your booking form shouldn't live in a third-party tool you pay separately for. FrameFlow's public widget captures the enquiry, records the lead source, fires a personalised auto-reply within seconds, and drops the lead into your pipeline — Inquiry stage, ready for you to qualify. Embed it on your own site with two lines of code.
Wedding-day brief PDFThe wedding-day brief consolidates every piece of information your crew needs into a single printable document — timeline, shot list, group-photo list, vendor contacts, team contacts, venue notes. It generates from the data already in the job. No reformatting, no copy-pasting into a Google Doc the night before.
Job profit and lossContracted revenue minus second-shooter pay minus expenses equals margin. FrameFlow calculates that per job, not per month. You stop finding out you lost money on a wedding six weeks after you've spent it.
Try automation engineon this weekend's wedding.
Free plan, no card. Every feature works on the free tier.